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My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

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Home Alone: Neelam Mansingh Chowdhry

It’s Showtime, when you venture out with Chandigarh-based theatre artist, Dr. Neelam Mansingh Chowdhry, writes Vinta Nanda Read More

Making Magic: Nilakshi Sengupta

Vinta Nanda time travels with Nilakshi Sengupta, the author of the book series, TINA AND HER MAGIC KETTLE

The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

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The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

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MOGAÉ: JOINT VENTURE WITH VERSA

VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. Read More

Honey Trehan: Raat Akeli Hai & The Twinkling Stars

The stellar cast, fantastic atmospheric visuals, haunting background score, directorial grip on the noir narrative of the film Raat Akeli Hai, ...

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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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